Access top-tier marketing leadership that

scales with your business requirements

Drive Growth: Partner with a Fractional CMO

"I’ve worked with Will in two companies, and in both instances he has transformed our digital marketing. He really gets the purpose of B2B marketing and is a real asset to any organisation’s push towards better digital performance.

John O'Shea

Commercial Director

Get the marketing support necessary to help you grow your business

Before formulating an actionable plan, I begin all client engagements with a discovery and research process.

From there, we move into execution, whether that means implementing on your behalf, in tandem with your team or purely guiding you.

Book Some Time With Me

Businesses seek my expertise when they need to:

Create a cohesive marketing plan that is growth-oriented

I begin all client engagements with the same discovery and research process before formulating an actionable plan.

Increase awareness among ideal future customers

Awareness is the lifeblood of your business's future success. Attract and retain customers by enhancing your brand visibility.

Generate consistent demand

Build genuine interest by concentrating on understanding the unique needs of your ideal customers and positioning your solutions as the answer.

Connect the dots between marketing spend and real business outcomes

Ensure every marketing penny contributes to your revenue growth. We'll help you clearly link your marketing investments to tangible business results.

Drive cross-selling opportunities with existing customers

Uncover and deliver opportunities that build lasting value and drive lifetime value for both you and your customers.

“I have worked with Will on many projects and he is the utmost professional. His knowledge of marketing as a whole is exceptional and he ensures that any client that he works with understands that marketing is the primary component of business management and commerce. Will's working practice ensures maximum revenue generation and corporate success.”
Helen McCormack

CEO

“My co-founder and I had the opportunity to have Will as an advisor as we were preparing to launch our MVP. Will clearly understands all aspects of Marketing and can help a startup build its Marketing foundations. Will is a strategist who can help entrepreneurs challenge their assumptions and with the right team around him he can execute on a fully-fledged Marketing strategy.”
Thanasis Mandaltsis

CEO & Co-Founder

My name is Will Humphries

My passion is digital marketing and I founded UMC Consulting to help businesses address the challenges I had witnessed first-hand when companies were delving into the world of digital marketing.


With thirty years of experience in start-ups, technology, healthcare, and recruitment, I bring a wealth of diverse expertise.

My experience in tackling real-world digital challenges equips me to provide strategic, actionable advice. As a Fractional CMO, I can help you:

Optimise or create and implement your marketing plan.
Combine your business objectives with User-focused, Meticulous, and Collaborative digital marketing solutions.
Prioritise strategies that will drive business growth and deliver a high return on investment.
“I hired Will because I was impressed by his skills, experience, and passion. He proved to be an exceptional choice who consistently delivered outstanding results. He is a strategic thinker, a creative problem-solver, and a collaborative leader who always puts the customer first.
Will successfully led several marketing campaigns that increased our brand awareness, generated leads, and boosted our sales revenue. He is an asset to any organization, I enjoyed working with him and highly recommend him.”
Dan Gauvreau

Chief Sales Officer

“What sets Will apart is not just his technical proficiency but also his leadership qualities. He is a self-starter, thriving in fast-paced environments, and his innovative approach to marketing is truly inspiring. Will was instrumental in developing clear marketing strategies that not only resonated with our target audience but also delivered significant returns on investment.
His blend of strategic thinking, technical know-how, and leadership qualities makes him an outstanding CMO. I eagerly look forward to any opportunity to work with him again and strongly recommend him to any organization seeking a dynamic and skilled marketing leader.”
James A Palmer

CEO & Co-Founder

Think there could potentially be a fit?

Have a no-pressure conversation with me. You will definitely pick up some valuable insights, and at the very least, I'll point you in the right direction!

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